MER Enterprise

MER — was a consulting agency that specialized in helping companies to properly enter the Middle East and Russian markets. We served as a bridge between the two regions and provided market research & intelligence, product-market fit services to clients looking to expand into either market.

Our mission was to help companies navigate the cultural and market differences between the Middle East and Russia and successfully launch their products.

Key Contributions

Market research:

• Conducted extensive market research in both the Middle East and Russia for clients to understand the cultural differences and consumer behavior in each region for their products 
• Conducted user interviews with key industry players and consumers to better understand the market and identify untapped opportunities
• Provided recommendations on product features, pricing, and distribution channels to maximize the chances of success

Positioning:

• Assisted clients in defining their value proposition and unique selling points to effectively position their product in the target market
• Provided guidance on branding, messaging and marketing strategies to appeal to the target audience

Launch assistance:

• Provided support in launching the product, including managing relationships with suppliers, distributors, and partners in the target region
• Conducted market testing and provided recommendations for improvements based on feedback from the target audience.

Navigating the Complexities of Cross-Border Business: Lessons Learned from MER Consulting

As a young consultant, I initially underestimated the impact of political, economic, and social factors on business.

In my current ventures, I always perform a PESTEL analysis and thorough market research before expanding into new regions. This includes reviewing regional media, demographic, and economic reports. This approach helps me identify key risks, develop mitigation strategies, and make informed decisions.

My experience with MER highlighted the complexities of international business and underscored the importance of comprehensive analysis and risk assessment, which have since contributed to my success.