What I Do

Utilizing extensive and diverse experience, I take a methodical approach to launching innovative solutions

Product Discovery

  • Conducting comprehensive market and competitor research to establish key market and user trends
  • Formulating and testing hypothesis, designing and running experiments to validate the startup
  • Developing prototypes to further test the idea and iterate based on user feedback
  • Conducting in-depth interviews, surveys to inform product value proposition and key features for the MVP
  • Running analysis to assess the technical and the business feasibility of the startup to further determine potential ROI and business viability
  • Crafting and testing the value proposition and branding that aligns with the product's message and target audience

Product Growth

  • Continuously validating product-market fit & gather customer feedback and iterate on the product.
  • Developing and optimizing user acquisition strategies and metrics, with the focus on implementing organic acquisition methods
  • Optimizing user flows and user experience to drive engagement and growth metrics
  • Leveraging analytics to track key metrics to drive product improvements
  • Fostering community building and user advocacy
  • Optimizing revenue stream, pricing strategies, sales funnels and conversion rates
  • Scaling operations by optimizing the infrastructure, hiring and training new team members
  • Creating clear business processes and guidelines to keep the team aligned
  • Establishing strategic partnerships and collaborations with other companies for co-marketing and branding opportunities
  • Continues performance and metric review and adjustments

Product Management

  • Defining product vision, roadmap, and business objectives
  • Prioritizing feature development based on impact and feasibility
  • Coordinating with development, design, marketing, and sales teams
  • Overseeing the development lifecycle and managing timelines and ensuring timely delivery
  • Maintaining high standards for product quality
  • Tracking key performance metrics and adjusting strategies accordingly
  • Continuous improvement, fostering a culture of growth and learning
  • Engaging with stakeholders by presenting product updates and reports
  • Maintaining a comprehensive product documentation

Product Launch

  • Developing a go-to-market strategy, ICP, and key channels by collaborating with marketing and sales departments ensuring alignment
  • Creating product's metric tree, sales, and marketing key metrics
  • Building anticipation with pre-launch campaigns and engaging with early adopters
  • Ensuring product stability and usability by conducting QAs
  • Coordinating cross-functional teams and align them on launch goals and responsibilities
  • Executing the launch and the roll-out campaign, monitoring product performance and user feedback
  • Collecting and analyzing user feedback, continuing the iteration process
  • Adjusting the marketing and sales strategy based on the initial performance